GelTouch & NAILS INC
GelTouch is United Beauty's most successful product to date and was launched across Europe in July 2015. Creating the right brand identity was significant to the sales of this product as this was United Beauty's first launch into the retail market. I created the brand identity and designed the packaging. GelTouch has been sold into bluechip company's such as M&S, Debenhams, Argos and Lloyds Pharmacy as well as the online retailer Very.
I spent six months working on a GelTouch collaboration with Nails Inc, which is a blue-chip multi-million pound company. This was a bespoke kit for M&S and was one of their best-selling beauty products of Christmas 2016. I worked on the packaging design and layout with guidance from the Nails Inc marketing team. This was a huge success story for the GelTouch brand.
