THE MINDFUL HOME BRAND
The 2021 Mindful Home identity is founded on sustainability and well-being. To emphasis this we removed plastics and sourced crafted recycled cardboard that came from responsibly managed forests. I created a corporate 'packaging sustainability policy manual' that our product supplier could refer to. To emphasise these important values on sustainability and well-being to customers, I created icons to shout about the products USP's. Each product also has its own product story that describes its well-being or long-lasting credentials. These will be seen on Dunelm's online catalogue and on their website.
The 2021 Mindful Home identity is founded on sustainability and well-being. To emphasis this we removed plastics and sourced crafted recycled cardboard that came from responsibly managed forests. I created a corporate 'packaging sustainability policy manual' that our product supplier could refer to. To emphasise these important values on sustainability and well-being to customers, I created icons to shout about the products USP's. Each product also has its own product story that describes its well-being or long-lasting credentials. These will be seen on Dunelm's online catalogue and on their website.
The strapline for the Edited life Brand is: Live Well, Mean Well, Be Well. Every product which carries the brand must relate to either well-being, sustainability or buy once, buy to last.
Below are examples of the logo development design.
